It was 2023. I was pursuing a Master’s in Cultural Anthropology and Sustainable Citizenship at Utrecht University and had decided to write my thesis on women’s alignment of work with their menstrual cycle. My study was titled “Cyclically Embodied Work: Aligning with The Menstrual Cycle to Experience Work Consciously”.

Most female leaders are navigating two parallel worlds: the 24-hour rhythm that shapes modern work (fast, consistent, solar), and the 28-day rhythm that shapes their bodies (seasonal, shifting, lunar). These two systems run on completely different clocks and that mismatch quietly influences communication, decision-making, emotional resilience, confidence, and leadership transitions.

In 1729, Jean-Jacques d’Ortous de Mairan noticed that even in darkness, the leaves of the Mimosa pudica still opened and closed on schedule. Without sunlight, this heliotrope plant kept time with an internal metronome. Humans also live by multiple internal clocks: the circadian rhythm - a 24-hour loop of wake, sleep, and alertness–and infradian rhythms like the 28-day hormonal cycle underpinning the menstrual cycle.

I’m Rucha - a STEM girl and former engineer and tech consultant turned creator and entrepreneur. I’ve always loved using technology to create real impact. For years, I struggled with something deeply personal: acne. I knew first hand how frustrating it was to navigate skincare advice. Dermatologists pushed expensive treatments. Influencers promoted one size fits all solutions. And well-meaning friends recommended routines that worked for them but not for me. So I thought: What if AI could help?